SMS Codes for Commercial SMS

You may get message like this,

From : LM-WAY2SMS 
To : 98xxxxxxxx
Message: Here is a special offer for you, ...

Here From field is filled with some codes. In this case we could not find which number the message is comming from. Actualy this message is not originated from any mobile number. It may be created by some SMS servers/Gateways. TRAI has alloted some code to identify the such SMS.

Bulk SMS sender addresses in India should reserve the first two characters to identify the provider and region, as per TRAI regulations. Hence, the first character is the provider and the second is the region from which the message is sent. Below is a reference for you to find out where the message originated. The characters after the first two identify the name the sender has registered with this provider.

Example :

  1. TDIRCTC means IRCTC sent the message through Tata Teleservices, Delhi.
  2. LM-WAY2SMS means SMS sent by through Loop Telecom, Mumbai.

Provider and their code

The service provider and their codes are presented here.
Service Provider Code
Airtel A
Datacom Solutions C
Aircel D
Reliance Telecom E
HFCL Infotel H
Idea Cellular I
BPL Mobile/Loop Telecom L
Spice Telecom P
Reliance Communications R
S tel S
Tata Teleservices T
Unitech Group U
Vodafone Group V
Swan Telecom W
Shyam Telecom Y

Region and its code

The service Region and its codes are presented here.
Region Code
Andhra Pradesh A
Bihar B
Delhi D
UP-East E
Gujarat G
Haryana H
Himachal Pradesh I
Jammu & Kashmir J
Kolkata K
Kerala L
Mumbai M
North East N
Orissa O
Punjab P
Rajasthan R
Assam S
Tamil Nadu T
West Bengal V
UP-West W
Karnataka X
Madhya Pradesh Y
Maharashtra Z

SMS limit for Mobile phone subscribers (non tele-marketers)

  • All Mobile phone subscribers (non tele-marketers) can now only send maximum 100 SMS in a day.
  • It will stop marketers to use mobile numbers not registered as tele-marketers and will force them to get a separate marketer number.
  • Every telemarketer will have to deposit 10,000 (9,000 for customer education and 1,000 as registration fee) for registration.
  • Also a security deposit of Rupees 1 Lac, also will have to deposited. Any fines on telemarketer will also be deducted from this security amount.
  • Commercial messages can only be sent during 9am till 9pm only.